The Heart Behind Our Mission

When CKD touched our family, we quickly learned how misunderstood and under‑recognized this disease is. Millions of people are affected, yet so many don’t know the signs until it’s advanced. We saw firsthand how awareness can change outcomes — how early detection, education, and support can make a real difference.

So we made a decision: If we were going to build a brand rooted in rhythm and community, it had to stand for something bigger than apparel. It had to help people. It had to raise awareness. It had to give back.

Pocket Groove donates $1 from every item sold in our Ckd Collections each year to the American Kidney Fund — a non-profit organization that provides financial assistance, education, scholarships, and community support for families affected by kidney disease across the USA and Canada.

Every purchase becomes part of a larger beat — a rhythm of support, compassion, and impact.

For more information about kidney disease or to support families in need, you can visit the American Kidney Fund’s website or make a direct donation through their official page.